Recruitment – Strategies for getting the talent you need to drive US growth

International firms must adapt their recruiting strategies if they want to be successful in finding and maintaining top talent in the US.

America Made Easy Podcast - Alex Mozota

Investors need to consider cultural differences and nuances that could have a significant impact on screening and communicating with prospects. Likewise, recruiting practices and employment regulations can differ from state to state in addition to on average presenting clear differences with the how recruitment is approached in a firm’s domestic market.

Thus, many UK firms seek out local professional recruitment providers and/or partners in the US that can help guide across effective tactics and essential compliance saving them time and heartburn from what can be costly mistakes.

In episode 3 of the America Made Easy Podcast, we consider the recent employment landscape in the US with Alex Mozota, Vice President for Recruiting at Avitus Group who brings a wealth of knowledge from years spent implementing effective recruiting strategies for clients across the US. We cover the unique challenges faced by international investors and ways they can approach recruiting to meet the needs of their company.

Tune in to our 3rd full length episode in order to learn key differences in the US job market and the tools available to you to ensure you have the team needed to drive your product or service forward in the US. Investors will walk away with key insights on topics ranging from salary negotiation to labour regulations so that they can streamline their approach to recruiting top talent in the US.



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Value Bombs from the Podcast

  1. Over 49% of Americans receive healthcare benefits from their employers given a lack of a healthcare offering at the federal level—this means investors need to consider what benefits are competitive to offer in their industry and tailor that employee package of benefits accordingly.
  2. At will hiring and firing provides both employers and employees tremendous flexibility but also creates challenges for maintaining talent which foreign investors must prepare for.

Resources Mentioned in the Podcast

Working with Americans: How to Build Profitable Business Relationships

By: Allyson Stewart-Allen and Lanie Denslow

-Download 2 free chapters here

-Our listeners can order the book and claim a 20% discount with the code “WWA20” at Note the code expires on 31 December 2020.


Support for America Made Easy comes from Newable Avitus the Transatlantic Joint Venture supporting ambitious SMEs with setting up in the United States. We help make entrepreneurs lives easier by providing an operational solution for their US expansion strategies so that they can focus on driving revenue and doing what they got into business to do in the first place.

Newable – On your side in the UK

Newable helps companies thrive by providing the essential resources they need to take the next step with their business by offering financing, premises and professional support. Newable works with 22,500 businesses a year at the heart of the UK economy, helping people start, scale and sustain their enterprises. Newable’s purpose is to achieve profit and social impact in equal measure.

Avitus – On your side in the US

For over 20 years, Avitus Group has provided business administration services for more than 3,000 companies in the US. Avitus Group’s Business Solutions includes a suite of specialist services designed to help clients simplify, strengthen and grow their business. From planning your entry into the US market to helping you sustain your business, Avitus offers the combination of customised and comprehensive support you need.

Additional Resources!

1) America Made Easy Homepage

2) Linkedin

Alex Mozota

Morgan Pierstorff

Allyson Stewart Allen

Avitus Group


4) International Marketing Partners

3) Twitter